Topsail Gun Gal: Cojones Awards And Bad Marketing
Buckle up buttercup – the crazy train has come to a stop.
Last week, Bill Mahr, host of HBO’s talk show “Real Time” offered his followers a new award. Unlike conventional awards, this one spotlights the people whose actions say, “stop the crazy” that has plagued our society from the cancel culture. Recipients of his “Cojones award” get a bronze set of balls, which is funny.
The first award went to Cornell University in upstate New York. Some students had requested that a “trigger warning” be issued to students before attending classes that might upset them. The school President’s response? College is for learning not cuddling.
Hollywood’s funny and creative actor/director, Ben Stiller, refused to apologize for his movie Tropic Thunder. Entertainment is just that. Entertainment.
After several of the workers at NETFLIX walked out during the making of Dave Chappelle’s comedy special, the co-CEO announced that maybe those people just didn’t belong at Netflix. Don’t let the door hit you in the…
Trader Joe’s refused to change the name of one of their drinks, “Trader Jose”. The company stated that they make business decisions based on real information, not petitions. Go Jose!
Two executives are now on extended leave after the extreme backlash from consumers after an ad for Bud Light featured a transgender influencer, Dylan Mulvaney.
Dylan Mulvaney, who was born male, has over 10 million followers on TikTok. Is this the first time there has been an issue with brands receiving backlash for an ad with Dylan? The answer is no. Dylan was hired to wear women’s athletic clothing by Nike. Apparently, Nike didn’t realize there are plenty of women to do that without the bulge.
Who did benefit from Bud Light’s disastrous ad? Coors and Michelob.
Americans were so eager to get out after all the Covid restrictions and shutdowns that businesses reported record tips for their workers. Restaurants that had done away with tips and just paid their employees a fair wage and slightly increased meal prices were overwhelmed by their customers demanding to tip. But what does tipping really mean? The basis for the tip process was to add income to those who provide a customer direct service and were paid less than minimum wage. What has transpired is that now EVERYBODY expects a tip. Recently when making an online purchase a “Tip Option Box” came on screen. The company stated that adding a tip helped their employees. They suggested between 5-15% of the purchase amount. How about NO.
Remember knowledge is power and it is time for “cancel culture” to take a hike. Bye bye CC.