“Save Our Fisheries” Campaign Raises Public Awarenessof Coastal Resource Decline in North Carolina
Call for Reform Targets Decades of Mismanagement,
Chronic Overharvesting and Waste
RALEIGH, N.C. (Sept. 14, 2022) – For more than 30 years, political influence from private interests has dominated marine fisheries management policy in North Carolina and allowed the state’s coastal fisheries resources to be overexploited for profit, driving those resources into chronic decline.
The state is currently attempting to defend itself in court. Now, it will also have to answer to millions of North Carolinians for whom the state is required to hold public resources in trust.
Coastal Conservation Association of North Carolina (CCA NC), the non-profit organization dedicated to the responsible stewardship of the state’s marine and estuarine resources, has launched a public campaign to raise awareness about the long-running demise of North Carolina’s coastal fisheries.
“Save Our Fisheries” holds the state of North Carolina accountable for decades of mismanagement that have severely degraded the health and viability of once-abundant fish stocks within its renowned coastal sounds and estuarine waters. The campaign will leverage creative content, media outreach and storytelling across print, broadcast and digital channels to publicly share the urgency of the crisis and consolidate broad-based, grassroots demand for policy reforms.
“The State of North Carolina is solely responsible for the misguided policies that led to this moment,” said CCA NC Executive Director David Sneed. “This campaign gives a needed voice to all citizens of North Carolina to ensure that outdated and inequitable marine fisheries management practices are reformed, critical fish stocks are rebuilt, and our coastal fisheries are restored to health and abundance.”
SaveOurFisheries.org, a new landing page on the CC NC website, urges citizens to help “turn the tide before it’s too late.” In-depth information about the crisis is provided, including a link to the lawsuit CCA NC filed against the state in 2020. The lawsuit, which crossed a significant procedural threshold on Sept. 6 when the Court of Appeals unanimously rejected the state’s argument for dismissal, focuses on the right of all North Carolina citizens to fish for personal use in public waters. That right, guaranteed in the state’s constitution, is being infringed upon by the ongoing depletion of coastal fisheries, compounded by restrictions on public fishing imposed by the state in a last-ditch effort to restore declining stocks.
Rooted in science, the campaign cites the state’s own statistics from the N.C. Division of Marine Fisheries, which show that both public and commercial fishing are suffering. Overfished stocks have led to declines in the commercial harvest of striped bass (77%), Southern flounder (81%), spot (84%), croaker (91%) and weakfish (98%). Public fishing has suffered similarly. To stave off collapse of the Southern flounder stock, a North Carolina staple, the state cut the public fishing season back to just 30 days in September, with anglers limited to one flounder per day.
Despite the precipitous decline in food source fish stocks, the state continues to allow large-scale bottom trawling in critical nursery areas and gillnetting statewide, further impacting resource sustainability. Invisible and lethal to aquatic life such as fish, turtles, birds and marine mammals, gillnets are a mass harvesting gear that has been banned or severely restricted in every southern seafood-producing state except North Carolina. North Carolina is also the only state in the U.S. that holds a federal permit to injure or kill endangered sea turtles with gillnets. According to the National Oceanographic and Atmospheric Administration (NOAA), “gillnetting has been a major source of mortality for all sea turtle species.”
“The state must choose – it can continue to pursue fisheries management policies that prioritize maximum resource extraction, or it can take decisive action to preserve and protect our coastal resources from profit-driven overharvesting and waste,” explained CCA NC Chairman and Beaufort resident Bert Owens. “Choosing the status quo will perpetuate the irreparable harm to our state’s public fisheries resources already occurring, adversely affecting every citizen.”
Conceived by the award-winning integrated marketing firm French/West/Vaughan, “Save Our Fisheries” is aimed at informing a broad spectrum of the public about the growing crisis and its consequences. The logo features a Southern flounder and the tagline, “Reform. Rebuild. Restore.” The campaign reinforces that all citizens—including conservation groups, public anglers, consumers, commercial fishermen, seafood dealers, and the recreational fishing industry—will benefit from working with the state and its agencies to prioritize the long-term health and viability of North Carolina’s coastal fisheries.
About CCA NC
CCA NC is a community of conservationists and recreational anglers working to promote sound management of public trust marine and estuarine resources and protect them for the enjoyment of current and future generations. CCA NC is affiliated with the Coastal Conservation Association, a national non-profit organization comprised of 17 coastal state chapters spanning the Gulf of Mexico, Pacific and Atlantic seaboards. CCA’s strength is drawn from the tens of thousands of recreational saltwater anglers who make up its membership and whose grassroots influence is felt through state capitals, U.S. Congress and, most importantly, in the conservation and restoration of our coastal marine resources. For more information, please visit www.ccanc.org.